BORN: THE PRÉNATAL APP. HURRAH!

ASSIGNMENT

Prénatal asked STOER to develop an app to enhance the one-on-one relation with the customer.

OUR APPROACH

STOER had already developed a new strategy for Prénatal in an earlier phase. Taking the strategy as a starting point, we looked at how the app itself would be designed. Through work sessions, we introduced Prénatal into the world of apps. We are responsible for:

• defining the requirements. The app helps mothers count down to the birth of their baby and assists them in composing a list of all the things they might need for the baby. Additionally, the app provides them with tips and tricks throughout the course of the pregnancy.
• supervising the pitch during the selection process for an app developer. The app was designed in collaboration with Triple IT.
• the design of the pregnancy calendar was determined in collaboration with various designers.
• testing and organising a small-scale customer survey.
• the project management: from start to ‘go live’.

Finally, we set up and executed a communication plan to launch the Prénatal app.

IMPACT

With about 200,000 downloads and a high rating from Prénatal customers, the app has become one of the most important channels for maintaining the customer relationship. We are currently working with Prénatal to add a loyalty programme.