Develop the brand identity for INGEBrows by Rob Peetoom and translate this into an appropriate house style, packaging line and ‘brow bar’ concept.
- To develop the brand identity, we first created various mood boards to determine the strategy and look & feel of the brand, the packaging line and the ‘brow bar’ concept.
- The next step was to develop the corporate identity and document it in a set of guidelines in collaboration with graphic designer Bart de Rooy.
- Based on this corporate identity, we created and implemented a packaging line of various eyebrow articles.
- Additionally, we developed a concept for the brow bar. The brow bars are located in the Rob Peetoom salons. The first one opened in Haarlem.
The INGEbrows brow bar is located in all Rob Peetoom salons, complying with the brand identity. A successful concept that will soon be rolled out abroad.