VARIETY IN THE BIJENKORF KITCHEN
ASSIGNMENT
STOER was asked to develop a flexible instore communication concept appropriate for the different catering concepts of de Bijenkorf.
OUR APPROACH
After analysing the various catering concepts, we developed a flexible instore communication concept. We then finalised the concept as follows:
- Developing, implementing and producing both hardware and inlays.
- Developing the tone of voice and documenting this in a set of guidelines.
- Defining and executing the photography concept.
- Determining the position and style of the signing.
- Close supervision of designers, copy writers and photographers within a strict schedule.
Finally, we supervised the entire implementation of the renewed concept in the restaurants and cafés of de Bijenkorf in Amsterdam, The Hague, Eindhoven and Utrecht.
IMPACT
The instore communication concept can be seen in the four biggest branches of de Bijenkorf and will be rolled out to all other branches.
Date
2014, 2015, 2016, 2017
Client
de Bijenkorf
Project
In store communication