RECOGNISABLE & INNOVATIVE BRAND IDENTITY

ASSIGNMENT

To make the de Bijenkorf brand even clearer, it is necessary to tighten up the communication principles and the guidelines for using the brand style elements. With this in mind, STOER developed the new brand identity for de Bijenkorf.

OUR APPROACH

The following steps were taken to create the new de Bijenkorf brand identity:

• Define ‘mission, brand and values’ of de Bijenkorf to create its own identity, show the potential of the brand and establish a vision and strategy
• Develop an innovative and surprising brand identity handbook based on the new Bijenkorf brand identity that ensures greater consistency in internal and external communications
• Develop a new look & feel for:
  • Various packaging materials
  • Corporate communication tools
  • Gift Card programme

IMPACT

The result is a recognisable and stylistically innovative brand identity for de Bijenkorf, which is consistently translated into all internal and external communication and packaging materials. This brand identity has already been in use for years.