NEW PRIVATE LABEL LINE
Set up and implement Blokker’s private label strategy for various product groups. A great assignment for STOER.
FROM STRATEGY TO PRINTING PROOFS
- We set up a private label strategy in collaboration with Blokker.
- We then implemented the concept using GroundFloor.
- Additionally, we set up an internal process using briefing forms and a toolkit.
- We supervised sessions with Category management and suppliers to ensure that product and packaging aligned seamlessly with each other.
- We supervised all the layout and took charge of the coordination with suppliers and the quality department.
- And at the end of the process we checked all the printing proofs.
THE BLOKKER RANGE
We set up a new private label line for 20 product groups. These can be found in all branches of Blokker. A great addition to the Blokker range.