BLOKKER HAS GOT IT

NEW PRIVATE LABEL LINE

Set up and implement Blokker’s private label strategy for various product groups. A great assignment for STOER.

FROM STRATEGY TO PRINTING PROOFS

  • We set up a private label strategy in collaboration with Blokker.
  • We then implemented the concept using GroundFloor.
  • Additionally, we set up an internal process using briefing forms and a toolkit.
  • We supervised sessions with Category management and suppliers to ensure that product and packaging aligned seamlessly with each other.
  • We supervised all the layout and took charge of the coordination with suppliers and the quality department.
  • And at the end of the process we checked all the printing proofs.

THE BLOKKER RANGE

We set up a new private label line for 20 product groups. These can be found in all branches of Blokker. A great addition to the Blokker range.

  • Date

    2017

  • Client

    Blokker

  • Project

    Private label line