Blokker’s directive? Develop and convert a new corporate identity based on the new identity, in collaboration with the VBAT agency and Desarc.
- In collaboration with the VBAT agency and Desarc, we developed the new corporate identity.
- We were responsible for the kick-off campaign for the new corporate identity.
- We set up and monitored brand guidelines and implemented these for the website, letterheads, the brochure and the instore communication of the revamped branches.
- For the opening of the first ‘newest’ Blokker on the Bilderdijkstraat in Amsterdam, we set up and implemented the kick-off campaign. This campaign formed the foundation for all other openings for which we had rolled out the instore communication.
- As an extension of the major metamorphosis, we were also responsible for creating Blokker’s new private label line .
The current Blokker identity can currently be seen every day, both in the individual branches and online. It has given Blokker a more contemporary image and enhanced the shopping experience and integration online. At the moment, branches of Blokker are still being converted and communication resources are being developed in this corporate identity. Welcome to the newest Blokker!